Mindset, Cravings, and Relationship To Food

We start our journey in to the 10 Factors of Weight Loss with Mindset, Cravings, and Relationship to Food. 

"As a clinical therapist, I have spent 1000's of hours talking with 100's of people about this area and I believe it to be absolutely critical for our long term success for Weight Loss" 

Why This Matters

Our relationship with food isn’t just about hunger—it’s shaped by habits, emotions, and past experiences. Many people eat for comfort, stress relief, or habit, leading to cycles of restriction and overeating. If you’ve ever felt out of control around certain foods, it’s not about willpower—it’s about how your brain is wired to seek reward.

The Science Behind It

Cravings are driven by dopamine, a neurotransmitter that reinforces behaviors, making food choices feel automatic. Emotional eating is also linked to stress hormones and past conditioning, creating patterns that feel hard to break.

Common Challenges

  • Eating in response to stress, boredom, or emotions
  • Feeling out of control around sugar or processed foods
  • Struggling with self-sabotage and guilt after eating

The Process of Change – How to Take Control

Awareness – Identify emotional and habitual eating patterns
Understanding – Recognise how cravings form and how to break the cycle
Managing – Use mindfulness and habit-shifting techniques, like self-hypnosis to regain control
Overcoming – Develop a long-term, healthy relationship with food

How This Fits Into The Course

In The Mind Works Course, you’ll learn how to retrain your brain, develop a balanced mindset around food, and break free from cravings—without feeling deprived.

Check Out All 10 Factors of Weight Loss 

The Mind Works With Craig brings together all 10 Factors of Weight Loss that you need to dramatically improve your chances of weight loss success and happier, healthier life

Learn More About The Next Factor - How The Body Uses Energy

Need More Info?.. No Problem

You can read the full details from the Weight Loss Course Prospectus on this topic in the section below. 

Ways to Work With Me

There’s no single right way to begin. Some people want immediate relief. Others want deeper personal work. Some prefer to learn at their own pace.

The options below are designed to meet you where you are now not where you think you should be.

If you’re unsure which path is right for you, starting with a Reset Session is usually the simplest option.

🔄 Reset Sessions


If you feel stuck, overwhelmed, or at a crossroads, a Reset Session offers a focused pause and a way forward.
In 90 minutes, we work to settle your system, make sense of what’s happening, and create a clear, practical next step.

This is often the best place to start if things feel urgent or tangled.

→ Book a Reset Session

🧩 1:1 Hypnotherapy


For deeper, ongoing therapeutic work.
These sessions help you explore patterns, beliefs and emotional responses, using hypnotherapy and psychological tools to support lasting change.

This is a good fit if you want space to work through things gradually and properly.

→ Explore 1:1 Hypnotherapy

📚 Online Courses


If you prefer to work independently, the courses offer structured, self-paced learning using the same frameworks I teach in sessions.

You’ll gain understanding, tools and clarity, with the flexibility to move at your own speed.

→ Browse Online Courses

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